I have a very particular set of skills – most notably rapid ideation and design craft. I hit briefs from multiple angles fast, then narrow the field until one clear solution is left standing and a visual identity is born.

History:

I cut my teeth at the branding agency BEAR and learnt the strategy and craft required in creating a successful brand. My next role was at Neighbour who specialised in retail design with the majority of work being for PUMA, realising concepts for windows, in-store and OOH.

Once I turned 30 and the pandemic hit, I decided to go at it alone and explore the world of design as a freelancer. The fast paced output turbo charged my process, and after a few years of repeat bookings at Elvis, I landed my most recent permanent role there as Head of Design. Here I managed a small team of designers, building brands and campaigns from the ground up, working closely with each department in planning, strategy and design execution.

Today:

Now back in the freelance saddle, I am once again in search of new challenges to feed my passion – to bring great ideas to life through collaboration, dedication and beautiful design.