— CLIENT
Cycling UK
— MY ROLE
Branding &
guidelines
— CREDITS
CD: Neale Horrigan
A new visual identity (rebrand) for the UK’s top cycling charity, ensuring more people understand and appreciate its benefits – to create happier, healthier, and greener lives through cycling.
Concept
By combining a bicycle chainring with a rising sun, the idea of a new dawn for British cycling was formed, where preserving the planet and mental health move hand in hand towards a brighter future.